Maintaining a Healthy Business in a Time of Pandemic

With the recent barring of non-essential businesses to remain open due to the COVID-19 pandemic, mom-and-pop operations are scrambling to adapt to remain in business. The National Federation of Independent Business has stated that 68% of small business owners are very concerned about the ongoing financial impact. So how can you prepare and adapt your business? Maintain as much of your routine as possible. This was particularly difficult for me the first week of social distancing. Make sure you are still going to the office every day, be it a brick and motor business or your home office. Continue sending emails and making phone calls to your customers. See if your meetings can be done via Zoom. Even if you are just calling to check in to see how they are mentally, emotionally and physically and not trying to make a sale. Let them know that you are still thinking about them as not only customers, but also as friends. Make sure you are also still communicating w...